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"I highly recommend Mr. Dees "USP" concept. I used this approach to rethink my radio commercials for my piano instruction school. "How do I make myself stand out", I thought. "What can I do to make me unique?" I finally decided on the idea of giving away some free lessons if a certain goal is not reached within a certain time. This eases the risk of wasted money (a major pain point). I explained the terms, them summed it up with "If you don't play, you don't pay! Did your last teacher give you a guarantee?". My phone exploded. I have people driving from as far as Dallas to my school in Fort Worth (over an hour through brutal traffic) and paying whatever I ask without blinking. They drive past a ton of teachers to get to me. My value in their eyes has increased simply by the way I presented myself. Unbelievable!"
Team 3 After School Program
"Ramon Dees has been a huge blessing to us and an integral part in the growth of our old business (the gym) and the birth and successful opening of our new business (an after school program and summer camp). From day one I was impressed with his desire to truly earn our business because he believed in his service/product and knew that it would help us grow. He was very professional, presenting us with a timeline for the marketing campaign and he delivered what he’d promised. He went over and beyond because his greatest goal was to see us succeed and reaching our goals of bringing more clients in the door. At the time when we started working with Ramon, we had only 6 students registered for our summer camp program. At the end of week 1 after the successful marketing campaign, we had a total of 71 students for our summer camp program… its first year!"