Website Questionnaire for Church Leaders

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SECTION 1: YOUR BUSINESS / ORGANIZATION
Business Address*
Street Address Address Line 2 City State ZIP Code
Brief Description of Your Church / Ministry*
# of Years in Ministry
Number of People on Staff
Number of Current Members
We're interested in the size of your market so we can think/plan with you proactively.

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DESCRIBE YOUR IDEAL MEMBER
Please provide as much detail as possible. We understand this is a reflection of your current vision, but may change as time goes on.
Include things like gender, age, geographic location (how many miles do you believe people will consistently travel to come to your worship services), and any cultural considerations:*
Other defining characteristics you're aware of....
Major “pain” or need they have that you believe you're called to address.*
Why type of solution are they looking for? (Describe this in detail to the best of your ability.)
How do you expect most people/future members will use your website? (Seeking information, downloading information, subscribing to online newsletter, listening to messages, or something else?)
What motivates or inspires your audience?
Do you have any strategic insights from your research?

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THE SCOPE OF THE PROJECT
What is your time frame (in days) for launching a new website?
What is your overall budget range in the website design and development stage?
What is your overall budget range in the monthly marketing of your website?
This has to do with driving targeted traffic to your website in order to increase awareness of your ministry among potential members.
Who is available in your church to work with us in developing the website?
Please, insert "Myself", or the name and email address of the responsible party.
Who will be making decisions and signing off on the various stages of site development?
The person listed above, or yourself?
What materials do you already have for reference?
This might be a brochure, logo, business card, flyers, or other marketing materials that currently resemble the look and feel you would like to reproduce on your website. (Select all that apply.)
- Select All
- Brochure
- Logo
- Business Cards
- Flyers
Any notes to add on the above question?

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WEBSITE CONTENT CONSIDERATIONS:
Essential: What’s the UNIQUE point of distinction that separates your church/ministry from others in the local area?*
List the key features of your church / ministry organization.*
List the key benefits that those features deliver to visitors and members.*
What are the obstacles and objections that need to be overcome for success?
For example, are you asking your audience to switch brands … try something totally new … try something unknown?
What is the tone or “voice” to be conveyed in your messages? (serious, lighthearted, fun, practical)
Does your audience know you? (Are they familiar with your brand?)*
- Yes
- No
- Somewhat
ESSENTIAL: What keywords do your target customers use in search engines (Google) to find what you offer? (Separate keywords by a comma.)
What is the call-to-action (CTA)? How can the audience respond to you (phone/email/web/mail/fax)?
If there are multiple CTAs, please list all that you'd like to use.
What ministry contact information is to be used on your website?

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PERSONAL CONTACT DETAILS