Website Questionnaire

Name*
First Last
Email*

SECTION 1: YOUR BUSINESS / ORGANIZATION
Business Address*
Street Address Address Line 2 City State ZIP Code
Brief Description of Business / Organization*
# of Years in Business
Number of Employees
Number of Potential Customers/Clients/Members
We'r interested in the size of your market so we can think/plan with you proactively.

DESCRIBE YOUR IDEAL/TARGET CUSTOMER/MEMBER
Include things like gender, age, geographic location (very important) and any cultural considerations:
Other defining characteristics
Major “pain” or need they have that your business can alleviate or address.
Why type of solution are they looking for? (Describe this in detail to the best of your ability.)
How do you expect most prospective customers/clients will use your website? (Seeking information, downloading information, subscribing to online newsletter, or something else?)
What motivates or inspires your audience?
Do you have any customer insights from research?
List your main products or services and the solution they offer your customers:

THE PURPOSE OF YOUR WEBSITE
Purpose of website (Check all that apply):*
- Promote membership/sign up members to build relationships
- Educate customers and offer a library of information
- Provide a discussion forum for like-minded people
- Offer product demonstrations, seminars, training materials
Business marketing and sales goals for your website (Check all that apply):
- Cultivate more customers/members
- Launch a new product or service

WEBSITES YOU LIKE THE LOOK AND FEEL OF. MOST OF ALL... WHY YOU LIKE THEM?
First Company/Organization
Website
Why do you like that website?
Second Company/Organization
Website
Why do you like that website?
Third Company/Organization
Website
Why do you like that website?

MAJOR COMPETITORS
First Competitor
Competitor's Website
Second Competitor
Competitor's Website
Third Competitor
Competitor's Website

THE SCOPE OF THE PROJECT
What is your time frame (in days) for launching a new website?
What is your overall budget range in the website design and development stage?
What is your overall budget range in the monthly marketing of your website?
Who is available in your company to work with us in developing the website? (This will be someone on your team or yourself.)
Who will be making decisions and signing off on the various stages of site development? (Someone on your team or yourself?)
What materials do you already have for reference?
This might be a brochure, logo, business card, flyers, or other marketing materials that currently resemble the look and feel you would like to reproduce on your website.
Any notes to add on the above question?

YOUR CURRENT SITUATION
Please describe your competitive climate:
Barriers to overcome — what might stop customers from buying? (Price, not aware, too many options to choose from, etc.)
What marketing efforts have worked? Not worked?

WEBSITE CONTENT CONSIDERATIONS:
Essential: What’s the main UNIQUE benefit or solution only your product, service, or organization can offer? (This is the USP, or Unique Selling Proposition/Unique Solution Proposition.)*
List the key features of your service.*
List the key benefits that those features deliver to customers.*
ESSENTIAL: What keeps prospects up at night? (What’s the #1 pain they’re hoping to solve?)*
What is your Big Promise (What, exactly, are you promising that our product will do)? What’s the single most important benefit message or offer for the target audience? (In one sentence.)
ESSENTIAL: How does your big promise solve the prospect’s #1 pain? What are you really selling? (E.g., If you were a lawn care company, you’re not selling grass seed or even a greener lawn; you’re selling homeowner’s pride with very little work or expense.)
What is the support for the key messages, the proof or “reasons to believe” (testimonials, endorsements, case studies, product specifics, etc.)?
What are the obstacles and objections that need to be overcome for success? For example, are you asking your audience to switch brands … try something totally new … try something unknown?
What competitive considerations need to be taken into account for the messages on your site?
What is the tone or “voice” to be conveyed in your messages? (serious, lighthearted, fun, practical)
Does your audience know you? (Are they familiar with your brand?)*
- Yes
- No
- Somewhat
ESSENTIAL: What keywords do your target customers use in search engines (Google) to find what you offer? (Separate keywords by a comma.)
What is the call to action? How can the audience respond to you (phone/email/web/mail/fax)?
What company contact information is to be used on your website?

Website Questionnaire

Step 1 of 9

SECTION 1: YOUR BUSINESS / ORGANIZATION

DESCRIBE YOUR IDEAL/TARGET CUSTOMER/MEMBER

THE PURPOSE OF YOUR WEBSITE

WEBSITES YOU LIKE THE LOOK AND FEEL OF. MOST OF ALL... WHY YOU LIKE THEM?

MAJOR COMPETITORS

THE SCOPE OF THE PROJECT

YOUR CURRENT SITUATION

WEBSITE CONTENT CONSIDERATIONS: